On April 18, 1906, the 1906 San Francisco earthquake destroyed the Sunset offices. Vintage-cover posters, coffee mugs, jigsaw puzzles, tote bags, and more. What to do in your garden now, no matter where you are in the West. Southern Pacific purchased the Portland-based Pacific Monthly in 1912, and merged it with Sunset, to form Sunset: The Pacific Monthly. It tested its gardening advice in its 3,000 sq ft editorial test gardens, which was designed to achieve high performance in tight spaces. [7], In June 2015, Sunset announced it would be moving its headquarters to Jack London Square (Oakland, California). Shop kitchen gear, garden tools, luggage, home dcor, and more. (6) David Ernest Faville, How Sunset Magazine Subscribers Evaluate The Magazines They Read (Stanford, Calif.: Stanford Graduate School of Business, 1940), and Chilton Bush, Studies of Magazine Preference in Palo Alto, California (Stanford, Calif.: Stanford Institute of Journalism Studies, 1954). Liquor was never accepted. Steal some ideas for your next home decorating project. Where to eat in the Bay Area. That comment, also, was usually followed by "And to keep a magazine successful is harder than getting it started" and then a warning, "Don't kill the goose that's laying the golden eggs.". If youre signing up for a digital subscription, you can start reading your favorite magazine within minutes of completing your purchase. Enjoy these berry matcha cream bars! Wine advertising was accepted and continues to be, while tobacco advertising is still not accepted. Required fields are marked *. Your Destination for Travel Inspiration. Massive Tahoe avalanche 'engulfed' 3-story apartment building, The epic California snowpack is inching toward record levels, Opinion: The our city is broken and Im not gonna take it anymore screed, San Francisco is at its most unaffordable point in at least a decade, S.F. Find spots near you, create a dining wishlist, and more. Unfortunately, there will be many other businesses that will face similar and more painful choices about their fate in the hours and days ahead.. Heres what the first half of San Francisco is at its most unaffordable point in at least a decade. Tahoe snow: Massive blizzard wreaks havoc on the Sierra, burying Is Californias drought finally over? Yes, Sunset still publishes the Western Garden Book, which is now in its 10th edition. ", Independently of ownership issues, however, Sunset's fate has also been determined over the century of publication by a backdrop of significant regional differences that have influenced all four owners, going back to its founding, that are distinctly Western: topography and weather; early geographic isolation of the West; the nation's last continental frontier facing the new emerging world of the Pacific and Asia; pioneer exploration and settlement with many lasting cultural differences; the dramatic and sudden impact of the discovery of gold 150 years ago; the May 1906 San Francisco earthquake and fire (Sunset's eighth anniversary! Neil Morgan supported this sometimes hard-to-explain phenomenon in his popular book Westward Tilt: The American West Today, with his early-on recognition in the early 1960s of the suburban revolution taking place in the West: "Sunset has been both a symbol and symptom of the West it is now the bible of the Westerner. A pair of hoteliers share where they like to go to eat, drink, shop, and of course, sleep in Hollywood. Renewals to Adweek will be added to your remaining issues and extended. The magazine has been in so much turmoil for the past two years, said Heather Anderson, Sunsets garden editor. November - December 2022. Thus, the primary function of this bibliography is to recognize a century of "notable" editorial content in Sunset magazine under its four owners. But the "mission" stays firm. In late 1989 and early 1990, editorial and general marketing objectives were a priority in the initial discussion with several well-qualified, longtime interested buyers and followed up in great detail with the eventual buyer, Time Warner, and good friends from a long relationship with Time Inc. This feat is further significant, given its focus on only one geographical region of the nation: Western America. Harper's. For photojournalistic submissions, Harper's Magazine may be a perfect fit! after her subscription order was returned. We are passionate about showcasing the region's unique lifestyle and noteworthy destinations, inspiring people to achieve the dream of living in the West. One story featured newly minted aviation cadets at the Santa Ana Army Air Base. During the Lane years, we used to say Sunset magazine "changed by evolution, not revolution." More sustainable, better results why isn't everyone doing it? It is also known for its coverage of the regions cuisines, festivals, and iconic destinations. Email: janelle.bitker@sfchronicle.com Twitter: @janellebitker. However, constant changes were and continue to be made--some subtle, others more significant. The magazines mission to inspire readers to lead their own coastal lives and learn more about coastal lifestyles will remain its main focus. Magazine publishers generally have a finger on the pulse of their reader audience for research and adjusting the formula to continue publication. The editorial-advertising ratio remained close to constant at 45 percent to 55 percent through the post--World War II Lane years. The format resembled other national general interest magazines of the day such as Collier's and The Saturday Evening Post. (6) Older issues, back to the first issue, have always been valuable resources, especially for editors in researching anniversary issues and articles up through this centennial year. I hope the new corporate ownership takes a look at the Lanes model and can save this beloved Californian institution. [10] The Theodore Roosevelt administration indicted the editor, writer, photographer, and aviator associated with a story entitled "Can the Panama Canal be destroyed from the air?" I recall very clearly that in January 1961, my second year as Publisher, we ran a full-color page on Sonora, Mexico, followed by a four-color spread in April on varieties of citrus. I feel personally offended at the callousness with which weve been dispatched by the people who own us.. It was a successful formula: by 1938 the magazine was again profitable. for many experiments. Advertising was not initially accepted in regional editions. At its height, Sunset was a combination of religious text and practical guide for living in the West, and the magazines headquarters in Menlo Park, Calif., was a temple. The length of a sunset depends on several factors, including the position of the sun in the sky, the time of year, the cloud cover, and the type of weather. It has sensed and capitalized on Western regionalism." The first priority of regional editions was editorial. It is my deepest hope that, with this extensive centennial bibliography and historical analyses, the experiences of failure and success from the past will help Sunset magazine and its readers meet the challenges of the future and continue to benefit Western America by representing the very best family values as a dynamic part of our great nation. On a clear evening, the hues of vibrant reds, oranges, and pinks are most visible and can be quite stunning. As an exclusive email subscriber, you can look forward to receiving: Money saving offers like free shipping and special discounts. The Sunset Magazine Store has all you need for the ultimate Western lifestyle. Editors fulfill that editorial mission, starting a chain reaction to attract and hold readers. Sunset magazine has a total of 1.6 million subscribers in the United States and Canada as of 2020. The publication will live on in a digital format. What are the 3 things you should always ask a patient before surgery? And Sunset ideas have been used by planning commissions and building inspectors, park and environmental planners, and other governing agencies to benefit a far broader population than just the many millions of Sunsetreaders over the years. Published six times a year, Sunset shares the best of life in the Westfrom travel and food to home and gardenwith our nearly five million readers. Sign up for Special Offers and Exclusives! The magazine and books continue to reinforce each other. Reaching that goal must, in turn, develop a solid and marketable volume of circulation that is impressive enough for prospective advertisers to join with editors to provide the total service for readers. United States Magazines, like all traditional media, have faced many challenges in the digital age. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. Sunset has served as a premier source of regional lifestyle trends, from Los Angeles to Seattle and from San Francisco to Las Vegas, for more than 100 years. [13] The magazine became focused toward a female audience. It aimed to lure tourists onto the company's trains, entice guests to the railroad's resort (the Hotel Del Monte in Monterey), and possibly encourage these tourists to stay and buy land, since the Southern Pacific was the largest single landowner in California and Nevada. During the late Depression and World War II, up to the company's move from San Francisco to Menlo Park in 1951, many editorial projects and key business meetings were conducted at the beautiful and peaceful ranch where Dad kept a "country office." And if you want to simply flip through the pages and dream, thats just fine, too. Sunset.com is the Wests essential guide to all the best things about the region: easy outdoor living and gardening, unexpected day trips and destinations, fast and fresh foods, shockingly perfect wine pairings, and innovative home decorating and design. Sunset began "Kitchen Cabinet", a readers' recipes feature (still featured as "Reader Recipes"). (7) Not to be overlooked has been the important political fallout from the surging population growth that has triggered far larger and more influential representation in Congress. Column: 15 minutes of fame flies by. (8) National Academy of Sciences Membership List (July, 1997). SUNSET may receive compensation for some links to products and services on this website. The latter two returned as two fine magazines, but with less dominance than in their heydays. An earlier news release from Time Inc. Magazines, dated March 27, 1990, regarding the upcoming sale, quoted Brack: "Lane Publishing is the preeminent publishing franchise in the country's fastest growing market, the 13 Western states. Image courtesy of Atlas. This land was originally a part of a grant to Don Jose Arguello, governor of Spanish California in 1815. Junio 2020. (4) The American Magazine, MPA & American Society of Magazine Editors (1991). The Sunset Limited was the premier train on the Southern Pacific Railroad's Sunset Route, which ran between New Orleans and San Francisco (the train is still in operationfrom Los Angelesas part of the national Amtrak system). For the best experience on our site, be sure to turn on Javascript in your browser. It also produces a variety of digital content, from meal planning tools to interactive maps, making Sunset an excellent resource for readers who love the American West. And Sunset was one of the few magazines that did not rent or exchange subscription lists. This seems to be a perfect example of how publishing is going. But, make no mistake, senior editorial staff and team efforts are a critical part of the magazine's performance. Essays on home architecture became more specifically geared to the West, with a series of sumptuously photographed articles championing the Western ranch house.
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