According to her, many of their disorders may come from factors not considered, such as colonialism. In 1992, the number of powerful Latinos and Latinas in the city could fit into one room. In addition to staying abreast of current trends, top Latino influencers are also able to promote brands and products organically because of their influence over the community. However, she made a way to keep herself entertained by launching her YouTube channel, SunKissedAlba, where she shares makeup and beauty tutorials, which eventually helped her score collaborations with significant brands. Nadra Kareem Nittle. In addition to this list, there are well-known superstart Latinx influencers like Jennifer Lopez, Selena Gomez and Bad Bunny. From iconic figures like Eva Longoria to contemporary stars like Cardi B, Hispanic influencers in the United States have made their mark on the mainstream stage. Cardi B is a rapper who gained notoriety on the reality TV show Love & Hip Hop: New York. 5. LUIS FERNANDO FLORES @fernanfloo (10.2M), 12. The influence of these Hispanic YouTubers has been acknowledged by companies and brands investing in them as influencers for their campaigns. In addition, Vera has successfully worked to increase Latino enrollment by ten percent for the Chicago Head Start campaign, and fully enrolling 25,000 children for the Chicago Park District summer day camp. Their ability to connect brands with Latin American audiences is remarkable, and their influence is growing. "For many years, there was a lack of Latino representationthink of the '60s, '70s and '80s," says Chicago-based demographer Rob Paral. Thalia Sodi is one of Mexicos most iconic television personalities and Latina influencers 2022 whose success began over 20 years ago. In recent years she, as one of the top Latina influencers 2022, has expanded her reach by becoming an entrepreneur: launching a clothing line at Mango stores across North America called Thalia Sodi Collection. Maria Bethany Other Notable Hispanic Influencers on YouTube: As such, famous Hispanic influencers can effectively leverage those trends to promote a brands product or service in an authentic manner that consumers can trust. Their popularity mainly exists because they are relatable, authentic, and vocal about their outstanding and inspiring experiences. These Hispanic influencers come from diverse backgrounds, with different areas of interest, and living in or outside of the U.S, all look back on their roots with much pride and appreciation. As a child, Sasha envisioned herself being a singer someday. If youre searching for the right person to forge a partnership with, here at Amra & Elma, we present this list of 50 Top Latin Influencers in 2023 to help you promote your brand or products to Latin consumers. Mexican-Salvadoran writer, advocate, speaker, and entrepreneur Kimberly Guerra has so much to offer as a Latin influencer. Hispanic YouTubers can be from any country where there is a large Hispanic population such as Mexico, Colombia, Peru, Puerto Rico, and many other Latin American countries. Her witty remarks captured the hearts of her growing army of followers on Instagram and YouTube, thus earning her a top spot in Cosmopolitans 8 Best Latina Makeup Artists on Instagram for 2014. Photo by Eric Allix Rogers. 4. It is important to note this includes 4,869,400 Latinos living with a disability in the U.S. Only 37 percent of working-age Latinos with disabilities are employed in the U.S., compared to 73.9 percent of working-age Latinos without disabilities. A Chicana folk singer who uses her music as an avenue for social change, Joan Baez has long been a force for equity and justice in entertainment. The rise of social media has been key for the success of top Latino influencers too, providing them with a platform to share stories from different angles whether its about culture, identity, or lifestyle. Camila Cabello: Cuban-American singer Camila Cabello rose to stardom after joining girl group Fifth Harmony in 2012 before embarking on a successful solo career that includes two Billboard Hot 100 topping singles: Havana and Seorita with Shawn Mendes. A self-described serial entrepreneur, this Latin influencer has successfully established ventures that focus on a lifestyle that infuses culture, community, and confidence themes. ALANI FIGUEROA @wuzg00d 424K followers, 34. In 2013, she captured more public attention after hosting the game show, Estrella TV Presenta: Esto es Guerra and the UFC Now. The best part of Chicago is its rich and diverse Latinx community, which is nearly 30 percent of Chicagos population. Willman created Latinas Uprising because of her own struggle through law school and wanted to help other women experiencing similar struggles. Among them are some of the most dynamic and fierce Latinas who exhibit the characteristics of true change-makers. Staying current is easy with Crain's news delivered straight to your inbox, free of charge. We've rounded up ten of the most influential Latinas in Chicago who are spearheading positive change and making a name for themselves. She also co-created a YouTube channel named Alondra & Elsy with a fellow beauty influencer and friend Elsy G. Alondra is more active on Instagram where she posts about her fashion inspo, beauty and make-up tips, and more. The Power of Latin Influencers Leading Hispanic Influencers in the World, List of Leading Hispanic Influencers in 2023, 1. Her passion for photography, creative direction, design, music, writing, modeling, and style gave birth to her lifestyle blog, Natalie Off Duty, where she mainly shares her stories, inspirations, and projects. Why do brands love working with famous Hispanic influencers? 12/07/2021 11:00 AM EST. Brazilian internet sensation Camila Coelho wears many hats as a beauty and fashion content creator, fashion model, blogger, makeup artist, TV personality, YouTuber, and entrepreneur. In the early 1950s and 60s, the Community Service Organization (CSO . She has a highly engaging Instagram feed filled with skincare and OOTD tips that her followers can get inspiration from. Her popularity as a social media influencer has earned her TV and film projects, such as an appearance in a web series, hosting the Mexican version of The Voice Kids and the 2017 Kids Choice Awards, and lending her voice to the Spanish version of a popular American animated series, Trolls. This is particularly true of the Latin population within the United States. Representing the disabled community, Jillian Mercado is an inspirational fashion model and Latin influencer who appeared in fashion campaigns for Nordstrom, Target, and Olay and became the first disabled cover star of Teen Vogue. Here is a list of top 50 nano influencers in 2023, in lifestyle, fitness, fashion, and food. Today, her style channel has over 14.9 million subscribers with 2.5 billion views. Andrea began her professional life as a model and social media influencer, taking several modeling jobs and becoming a brand ambassador for several fashion brands. Luisa Fernanda Catao Ros, one of the top Latin influencers, known by her social media name, Luisa Fernanda W, is a Colombian internet sensation, actress and singer. Hispanic YouTubers come from different backgrounds and cultures which makes their videos unique and entertaining. Latina Instagram influencers are women who have a large following on the platform and use their visibility channels to share their experiences as Latinas and social media superstars in different niche industries. Latina Instagram influencers are also very authentic, and brands from all over the globe love working with them because of their trustworthiness. PAOLA ALBERDI @paolaalberdi 1.1M followers, 26. The Pilsen Murals, which feature Mexican icons and symbols representing the many cultures of Pilsen, are an inspiring nod to the neighborhood's rich Hispanic heritage. Hispanic influencers in the United States have become the source of inspiration and guidance for millions of Americans who seek out their advice and expertise. This is in line with the rest of the country, with fully one-in-five Americans having a disability . You can explore . For example, Selena Gomez is open about her struggles with mental health issues. Linda Elaine is one of the top Latin influencers, an Afro-Latina health and wellness influencer who is best known for her inspiring YouTube channel covering makeup tips & tricks, spiritual insight, hair care & styling videos, weight loss tips/vids, and everything else in between. Despite her eccentric styling, she manages to pull off equally captivating looks. Credit: The Daily Line. This Latin Influencer of Guatemalan-Mexican descent specializes in trauma therapy and is on a mission to break the stigma of mental health within the Latin communities. Yes, the lady from the pancake mix was created and served as an ambassador intending to give people someone they can trust or rely on with their breakfast options. These data suggest that the Hispanic/ Latin consumer market is the largest ethnic market in the U.S., making it a viable target for brands to tap into. With the steady growth of the Hispanic population in the U.S., their purchasing power has also grown substantially over the years. Overall Hispanic influencers in the United States have become beacons within their communities inspiring people through their actions, and showing them what can be achieved when hard work meets ambition. We are thrilled to have on the pages of Negocios Now such awonderful group of leaders. Samantha is a visual artist, professional stunt woman, community organizer, and activist. Michelle started in the modeling industry at a young age, but she gained more attention as a fitness enthusiast when she joined several competitions, including the NCP bikini competition. Mexican soccer player-turned-YouTuber Gabriel Montiel Gutirrez is also one of the celebrated Latin Influencers. This increases brand awareness as well as customer engagement which makes campaigns more successful in terms of ROI. Get the best business coverage in Chicago, from breaking news to razor-sharp analysis, in print and online. With 45 million subscribers and over 9.8 billion views, his YouTube channel is currently the most subscribed in El Salvador and ranks 46th in the list of Top 100 YouTube channels based on subscriber count. Caeli created her YouTube channel in September 2010 and started uploading vlogs, Q&A videos, pranks, challenges, and hauls as well as videos that discuss relationships, fashion, family, and business-related topics. Rocio Velazquez Kato, 34, is her ancestor's wildest dream come true; a first-generation American, first-generation college graduate, immigration policy analyst at the Latino Policy Forum . Alondradressy is best known for her YouTube channel, where she posts makeup tutorials. Tiffany Michelle Herrera, better known in the gaming world as iHasCupquake, is a Latina YouTube gaming commentator, fashion vlogger, artist, and animal lover based in Southern California. This initiative is part of our 10th Anniversary celebration of Negocios Now, founded by Nicado in 2007. With her determination, enthusiasm, wit, and charming personality, she was able to land partnerships, model jobs, and collaborations with prominent brands. CARLA NUEZ @carlanunez_ 102K (Top Hispanic Influencers), 47. Since its official launch in August 2014, her blog has become a source of inspiration for her dedicated followers and has been featured in renowned online magazines and brands such as Vogue Mexico, Glamour, Elle Spain, The New York Times, StyleCaster, and Who What Wear. Her work experiences gave her the confidence to launch her style blog in 2009. This allows those who may have not heard of certain issues to learn more about them in an entertaining and accessible way. The 2020 U.S. Census shows that the U.S. Hispanic population has reached 62.1 million, which makes up about 18.7% of the U.S. population and accounts for about 52% of the countrys population growth between 2010 and 2020. The answer is an emphatic yes! Thirdly, top Latino influencers often possess unique skills and knowledge about their culture which brands can use to their advantage. Fifty-eight percent of Hispanic consumers in the U.S. are under 34 years of age and in their prime years for forming brand affiliations and cementing loyalty. Jenny Lorenzo. Head over to Heepsy and get searching! NK Gutirrez is an actor, filmmaker, fitness instructor, body activist, and founder of Thickletic. Roberto Maldonado (26th), chair of the City Council Latino Caucus and Ald. Many Hispanic YouTubers have built huge fan bases across multiple social media platforms such as Instagram and Twitter. Table of Contents hide 1 Diego Velzquez 2 Francisco Goya 3 Joaqun Sorolla 4 Pablo Picasso 5 Jos Clemente Orozco 6 Diego Rivera 7 Joan Mir 8 Salvador Dal 9 Frida Kahlo 10 Fernando Botero 11 Jean-Michel Basquiat Diego Velzquez Massiel Massy Indhira Arias, or Massy Arias, one of the top Latin influencers, is a Los Angeles-based certified personal trainer and health coach best known for her high-intensity workouts. Selena Gomez is honest with her followers, and they appreciate that. We have to do it ourselves . She has also been featured in many prestigious outlets, including Harpers Bazaar, Forbes, Womens Wear Daily, Vogue, and Glamour, to name a few. Mexican beauty vlogger Mariand Castrejon Castaneda, popularly known as Yuya, is also one of the Top Latin Influencers. Entity: United States Hispanic Leadership Institute, DR.JOS BILLER, Neurologist, Chair of the Department of Neurology, Entity: Loyola University Medical Center, Entity: Cabrera Capital Markets, LLC & Cabrera Capital Partners LLC, OLGA CAMARGO, Managing Partner and Investment Fiduciary Advisor. Reina Castellanos. Why She's Killing It: Tatyana has a stunning photography account that really highlights how amazing the city of Chicago is. As one of the top Latina Instagram influencers, she has talked about how she has dealt with depression and anxiety, and she has even shared screenshots of her therapy sessions on Instagram. At that time, he had to dress well every day for his students to feel comfortable in the uniforms they were required to wear. Kasandra Flores (@kasandraxmua) 6. John R. Boehm, Stephen J. Serio, Bloomberg and provided photos. Megan Homme (@meganhomme) 9. Alani loves incorporating bold and bright colors into her wardrobe. The positive feedback he got from his students for his fashion led him to learn more about menswear past and present. Eleonora Pons Maronese aka Lele Pons. NICOLE GUERRIERO @nicoleguerriero (1.8M), 24. Latina Instagram influencers also provide a valuable resource for brands that want to reach the Latinx community. She has also created successful marketing campaigns for Coca-Cola, Mercedes Benz, YSL Makeup, Dior, Shein, Revolve, Absolutions Vodka, and many more. Followers: 51,000. Here are three of Chicago's social media influencers: Influencer: Ceta Walters. Yuya began her career shortly after winning a makeup contest on YouTube at age 16. For example, when designing promotional campaigns or designing new product lines, working with top Latino influencers ensures that companies messaging resonates with this important demographic group. Sofia Vergara: This Colombian-born actress is one of Hollywoods A-list celebrities, and one of the most popular Hispanic influencers in the United States, with a long list of film credits including Modern Family, Hot Pursuit, Chef, and Machete Kills. September 15th, the anniversary of independence for a variety of Latin American countries, marks the start of National Hispanic Heritage Month. She created her first YouTube channel Makeuplocalypse (now known as Mariale) in January 2010 and quickly gained traction in just 6 months. "Clearly, the national conversation around race, immigration and the role of Latinos in our society in some ways is at its height," Castillo says. This Latina influencer and model of Cuban descent started posting on Instagram after being encouraged by a modeling scout, and soon enough, she quickly became popular on the photo-sharing platform. Prior to founding C1 Revolution, Larkin worked on communication teams for Walgreens, DePaul University and iHeart Media. At the same time, famous Hispanic influencers need to stay true to themselves and stay authentic when engaging with audiences. Second, leveraging the creativity of top Latino influencers allows brands to connect with Hispanic consumers in a meaningful way. Her meteoric rise to fame began in the early 2010s when she started uploading makeup tutorials on her YouTube channel. Her channel gained recognition after posting celebrity-inspired makeup as well as creative makeup tutorials. As one of the top Latina Instagram influencers, she has over 8 million followers on Instagram and uses her account to share photos and videos of her work, her travels, and her personal life. Dulce has also embarked on writing and has published a book titled The Sweet Life.. Jackson's background and upbringing allows her to provide a voice for laborers and business owners that make up the hospitality industry. She also created a blog, Naturally Nicole, where she posts tutorials, DIYs, reviews, and fashion-related content. Famous Hispanic influencers are people of Hispanic descent who use their influence to promote ideas, brands, products, and services. With their authenticity, charm, and strong presence in their respective industries, Latina influencers 2022 have become well-respected influencers both in Spanish and English-speaking countries. Aside from speaking Spanish very well, Salice also shares a slice of her life as a Latina through her funny videos on YouTube, TikTok, and Instagram. BMO Harris Bank is the Diamond Sponsor of the event, that also has the support of ComEd and Wintrust (Gold Sponsors), Remy Martin (Silver), Coca-Cola, People Gas (Bronze) and Mepis and Turimed, as small sponsors. How things have changed. Through her organization, she wants to encourage BIPOC communities, particularly Latin women, to love their curves. Michelle Lewin is a Venezuelan model, fitness guru, bodybuilder, and one of the Top Latin Influencers. Whindersson skyrocketed to fame for his YouTube channel that contains comedic takes on life. She is one of the most popular Hispanic influencers in the United States and has won numerous awards throughout her career including five MTV Video Music Awards, four Latin Grammy Awards, two Billboard Women In Music Awards, and one Brit Award among many others. 60S, the community Service Organization ( CSO fitness, fashion, and vocal their... ( top Hispanic influencers in 2023, 1 the celebrated Latin influencers Leading Hispanic influencers of. 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